On-Demand delivery apps are some of the most successful kinds of apps that have gained momentum in the recent era. On-Demand food and grocery delivery apps like UberEats, Grubhub, Peapod and FreshDirect have made a mark for themselves and have garnered attention from entrepreneurs and venture capitalists alike.
The On-Demand delivery industry is continuously innovatingand reinventing itself to adapt to the evolving needs of its customers. With the speed of change exceeding the blazing fast delivery expedited by these apps, it has become all the more essential for the owners of these apps to keepup with changing times and reinvent themselves.
This article is an attempt to help you as on demand app owners in reviewing your app and give it a nitro boost, propelling it ahead of your competitors.
The On-Demand Delivery Apps Need to “Deliver” on Every Front.
The new-age customers are becoming more and more tech-savvy,and they expect their grocery and food delivery apps to keep up with them. The yare not satisfied with the plane delivery of their favourite food and groceries and expect the apps to deliver delightful experiences.
Here are some crucial points that you need to consider to make your app stand out amongst the crowded on demand food and grocery delivery service market
Always Be In Sync With Your Customers.
The most important thing that we have learnt in our 10+ years of On Demand Application services development is that if you fail to understand the changing needs of yourcustomers, then you may kiss goodbye to your app. Competition is fierce, and why wouldn't it be? Everyone wants to make money and the gold rush to make the next Unicorn app is on. Many startups make the mistake of thinking that customer loyalty can be garnered by offering them freebies and enrolling them in "loyalty" programs. Yes, these things do help, but they are just the icing on the cake, and the cake here is addressing the basic needs of your customer.
It wouldn't be an understatement if we said that the successand failure of an on demand application services business (or any business for that matter) entirely depends upon the fact that whether you can decode the needs of your customers better than your competitors.
Ask these simple questions to yourself (repeatedly!)
- What do my customers want in these changing times?
- Are they satisfied with my app?
- What are the reasons that might lure my customers towards my competitors?
- Can I offer a better shopping experience for my shoppers?
- How often do my customers visit my app?
- Which are the sections where they spend most of their time?
- Which are the deals that attract them?
- DO they believe in preparing shopping lists(for groceryapps) or they make the buying decision once they visit the app?
- You don't go seeking the correct answers; you just need toask the right questions.
By taking regular feedback from your existing and prospective customers, you will be able to keep ahead of the competition by inculcating the necessary changes into your app. Want to know more about building a perfect on-demand delivery app? Then check out the link.
Focus on Ease of Use
Whether its a grocery delivery app or a food delivery app, the focus should always remain onease of use. We always take care of this, and our on-demand service app development revolves around ease of use.Remember, if the app is not easy to use, then it is easier to delete. All the on demand application services willhave certain features, but not all of them are successful in garnering the attention of their users.
You know why? Because of poor execution, having a feature is one thing and having a user-friendly feature is another. If the users are unable to utilize your feature, then it might prove contradictory as the users will feel that their needs are neglected.
Go for a minimalist approach initially, and if there is a feature which isn't necessary for yourapp, then it would be best to avoid it. You can gradually add some bells and whistles into your app after taking the opinion of your customers.
Make it easy to search for items.
Long lists, too much time tapping the correct items onto the app, going through the payment process and then waiting for the delivery(like we waited for the final season of Game of Thrones). Life is already tough for an online shopper, don’t complicate things further by asking them to “search” the search bar on your app.
While developing your On-Demand Delivery App, always remember that the shoppers on your grocery/food appare there to solve a problem. Your app will solve their problem of searching for groceries and getting them delivered to their doorsteps while they watch their favourite Netflix series. One of the most frustrating things that users see on a grocery delivery or food delivery app is that they just can't seem tofind their favourite items on the app. Many app developers bloat the app with unnecessary features and show too many ads, making it difficult for the users to search for items on the app(the thing for which they came to the app in the first place).
An excellent way to make things easier to search would be tooptimize your app's browsing structure and search bar.
- Group items in a logical order
- Ask inputs from shoppers (trust us it helps!)
- Use icons or photos to make it easy for the shoppers to identify your stock items at a single glance.
- Use the auto-prompt feature in search to make the typing work easy for your shoppers.
You could learn from the pros. Consider Walmart's groceryapp, for instance. Apart from including the smart search feature on its app,Walmart has also included photos of the various products that it sells.
The retail giant's app also allows a motley of ways tobrowse their vast collection. The Walmart app users can view their inventory by
- Featured items
Another cool feature that the app offers is that it allowsthe shopper to save an item in their personal favourites list. The app also shows in-depth information about the product, like whether it's gluten-free,the fat percentage and other daily nutritional values, thus helping the shopper in taking an informed decision.
Build seamless shopping lists
Consider this, and a working mom needs diapers for herlittle one every month. Won’t it be super useful if her on demand grocery delivery app could send her push notifications every month reminding her toreplenish the supply of nappy pads so that she could save herself some sleepless nights.
You get the point, and we have seen way too many on-demand food and grocery delivery apps lacking in this important feature. When you knowthat the customer is going to need a particular product in a specific time, then what is stopping you from sending gentle nudges to the customer about purchasing that product?
Consider adding a dynamic shopping list to your app, onethat will display all the frequently purchased items by the user easily. Youcould also let entire families collaborate on a single shopping list, something like Google docs of shopping lists. This way, mom could ask dad to refer to the updated shopping list and order the groceries before he goes out with his friends for a beer.
Also, allow the user to sync a shopping list across yourwebsite and app, thus making the experience of shopping easy for the shopper.By providing this functionality, you will empower the customers to use their desktop computers to view the items and build a shopping cart, while they canorder from their smartphones.
One of the most frustrating things about shopping is thatcustomers have to re-think about their shopping list, once they reach thebilling counter. It happens because there are a few items that suddenly seem anunnecessary purchase as the budget exceeds the prescribed limit. Many times, the customer altogether drops the digital shopping cart thinking that he/she will return later to see which items to cross off the list. So annoying, isn't it? To avoid this, you could add a simple feature allowing the shoppers to know their exact shopping amount WHILE they are building the shopping cart.
Offer better coupons
Who doesn't like coupons, we mean you could be outcast fromthe holy shopping fraternity if you said you do not like some good discounts onyour purchases. It is what capitalism is all about, isn't it? The customer is the King(and queen of course!), and the royals just love their discounts.
But the same coupons can prove to be a drag on the already stretched cognitive capabilities of your normal shopper. Nobody has the time orthe inclination to store all the coupon codes given by many shopping apps.
So what to do now? Well for starters you could think of optimizing digital coupons in a way that makes them relevant. Targeted advertising is the keyword here, and you should not try to sell room heaters toBedouins, instead, try selling them to the Eskimos.
You could go a step further and install a feature into your on demand application services,which furnishes the best coupon code to the users. It saves the users the headache of searching for the right coupon code.
Target’s Cartwheel scanner is an example of this feature.
Ensure to keep power in hands of the user and keep an option to remove the coupon, if the user decides to postpone his/her purchase.
The app should instantly sync the coupon codes with shoppersreward cards, allowing them to use the reward points on their next purchase.
Use mobile wallets and encourage the shoppers to save the ircredit cards on your app, enabling a faster checkout. It is an integral part ofthe shopping experience as to whether the shopping queues are physical or digital, the Homo Sapiens just do not like to wait, even for making payment.
Personalizing Your Shopper's Experience
Personalization is the way while shopping. An increasing number of young shoppers want shopping to become a delighting experience andnot a chore. They want to participate in the process of buying; they want the sellers to understand them and connect with them at a much deeper level.
Allow the shoppers to choose the type of rewards; this way,you will be able to maximize the per-user revenue of your app. Send them personalized offers when they visit their favourite sections. Make them feel special, give discount coupons on their favourite products and let them know about the upcoming products of a brand which they love.
By providing a more personalized experience, you will makeyour users feel special as they will know that you are listening.
On demand application services area dime a dozen and to stand apart from the crowd, you will have to walk thatextra mile (or aisle!). With so many entrepreneurs entering the on-demand economy, it is becoming difficult to gain the eyeballs of shoppers. To yield efficient results, you will have to take proactive measures to engage your users on a much deeper level. Today's customer demands that the app goes beyond just providing food and groceries on time; they want the app to understand andeven predict their demands.